Self-Initiated Project: Dog Food Identity (Logo + Packaging)
Concept: A dog food brand targeting pet owners that travel with their canine companions.
My idea was to create a brand of dog food that is for people who travel with their pets. The brand theme is inspired by old-fashioned voyages of exploration along with the spirit of adventure. The name "Pinta" came from one of the three ships Christopher Columbus used to travel to the Americas.