Self-Initiated Project: Dollar Store Item Re-Brand (Logo + Packaging)
Concept: Many consumers love collectible toys. The idea was to create a more interesting packaging for a bubble-making toy from the dollar store.
There are a total of six collectable "bubble mermaids", one in each toy package. The characters and theme can be a stand-alone brand or a joint product of an animated series. The idea was that the addition of characters and collectible options would increase sales.