Self-Initiated Project: Dollar Store Item Re-Brand (Logo + Packaging)
Concept: Many consumers love collectible toys. The idea was to create a more interesting packaging for a bubble-making toy from the dollar store.
There are a total of six collectable "bubble mermaids", one in each toy package. The characters and theme can be a stand-alone brand or a joint product of an animated series. Having collectible characters can lead to increased sales as the consumer will have an incentive to buy more of the product in order to complete the set.