This branding system for Appeal.com was designed to establish a strong, professional, and cohesive visual identity. The project included logo design, typography selection, color palette development, and brand collateral to create a consistent and recognizable brand presence.
The visual direction balances modern minimalism with corporate sophistication, ensuring the brand communicates trust, reliability, and approachability. Designed in Adobe Illustrator, the branding elements were crafted with versatility in mind, allowing seamless application across digital and print materials. This project showcases a strategic approach to branding, reinforcing Appeal.com’s identity through thoughtful design decisions.
