Branding Stationery System
This project started as a college assignment. We had to choose a brand name (Appeal) and one of four industry categories: Cosmetic, Online Dating, Apparel, or Hair Salon.
I decided to create a concept of a dating site for gamers. The Millennial generation has a lot of nostalgia from the 1990s and early 2000s. The idea was to infuse the 8-bit visual style from old-school gaming with a clean, modern feel to aid gamers to find those who love the same game franchises or genre.
