Branding Stationery System using the name "Appeal"
This project started as a college assignment. I was given a brand name (Appeal) and a choice between four industry categories: Cosmetic, Online Dating, Apparel, or Hair Salon.
My choice was to create a dating site brand for gamers. I thought about how the Millennial generation have a deep nostalgia of the 1990's and early 2000's. The concept was to infuse the 8-bit style from early gaming with a modernized, clean feel to help people with common interests find each other.